Built on curiosity and collaboration
Most of the work I get pulled into starts the same way—something isn’t working the way it should, and it’s not obvious why.
For more than 15 years, I’ve been a Fractional CMO, partnering directly with leadership teams to sort through what’s going on, create marketing that drives revenue, and decide what to do next without the overhead of a full-time hire.
My approach is anything but conventional: I lead with curiosity, ask a lot of questions, and connect dots that are easy to miss when you’re too close. Then we focus on what will work, not just what sounds good on paper.
Sometimes the fastest way forward is to talk something through. A focused advisory session can help you get clear on a decision, pressure-test an idea, or figure out why something isn’t landing, often in a single conversation.
For teams who need deeper, ongoing work, I partner on a fractional basis to help identify opportunities, develop strategy, connect resources, and stay involved as things take shape.
Most clients come by referral. Many come back when the next challenge shows up.
Doing good isn't optional—it’s part of our work.
When you partner with me, that work extends beyond the business itself. It also creates space for strategic support of mission-driven organizations.
Most often the work involves refining messaging, shaping strategy, and challenging assumptions—while bringing a broader perspective, donor insight, and access to a trusted network. I provide in-kind and reduced-rate consulting, as well as direct operational support. Because meaningful impact deserves meaningful investment.
If there’s a non-profit you care about, let’s talk about how to support it through the work we do together.
“Kelly is a seasoned professional with new ideas to enhance an organization’s strategic vision.
While I lead the strategy and guide the work, I bring in the right people when needed. I’m backed by a trusted network with deep experience in:
- Brand and creative
- Digital customer experience
- Traditional marketing tools
- Web development
- Public relations and crisis comms
- Market research
These are people I’ve worked with for years—specialists who know how to execute well and think strategically, not freelancers pulled from a directory.
You’ll always work directly with me. No bloated team. No duplication. Just effective marketing and strategy that’s rooted in my leadership and designed to move you forward faster.
The right thought partners at your fingertips.
Kelly quickly gets to the heart of the issue and helps you move forward.